Web Design And SEO For Contractors And Realtors.
Going online to look for homes and to find realtors is an increasing phenomenon among many people today. Recent surveys have shown that more than 80% of home buyers view the websites relating to real estate’s like the most important source of information. When hunting for a house, about 40% of home buyers also go online. This show there’s a lot of opportunities online and realtors should take advantage of the potential. Real estate dealers also have been presented with an opportunity to improve their marketing.
Several steps can be taken by people in the real estate to optimize their real estate sites. Having target local keywords is one way to optimize a website. Various surveys suggest that a majority of home shoppers begin their search by keying in a local key word. Homes for sale, real estate, real estate agent, and realtor are some of the terms that can be used to optimize the website . It is important to let those words appear throughout the site. Local keywords incorporated should, however, be made into content that is useful to potential home buyers.
Writing blog posts on homes that the business wants to sell is another aspect of optimizing the website. Even when a real estate company has many listings, there are properties that are a priority. One way to attract traffic to the site is to write blogs on those particular properties. A particular property’s address that buyers will be looking for in the search engine should be the target of the blog. It important to follow SEO best practices by using keywords in the meta description, title tag, alt tag on photos, file name on photos and the content. For the content section, about two hundred words should be developed to describe features of the home in addition to a standardized description.
In developing the real estate websites the use of photos and videos is another aspect that needs consideration. This is due to the fact that they are key engagements on all sites and more so to real estate sites. A video tour by the prospective home buyers enable them to have a feel of the homes they intend to buy. It is vital to capture the property testimonials in addition to videos. Adding a video to a page increases the traffic of inbound link by three times according to research.
Having the website designed to work on mobile devices is the fourth aspect. Mobile gadgets are increasingly being used home buyers to search for suitable real estates. Home shoppers are increasingly using their mobile devices since according to research studies, more than 80% of home shoppers use the mobile gadgets. The web design for the real estate business should have a responsive design to mobile devices.